This is a booklet which I have designed to get people thinking about what is in products. It is an interactive piece where the viewer needs to find the products names in the maze and then write what they find on the front page. Once all 20 products are found they have to work out what they all have in common. On the back page there is a sealed pocket once open it reveals that all the words have wheat in common.
Many products have hidden ingredients which can be deadly to people with allergies. This project was to inform people of some of the unusual products which contain wheat.
The design of the booklet was designed so that it didn’t give away what the word was but gave little hits. For example, the colour of the booklet is a wheat colour and then the lines represent the stem of the wheat and the circles resent the head of the wheat.